Checking emails is something I do every day. When you are confronted with daily tasks, you can approach them one of two ways:
- Go through the motions
- Seek more
When checking email, you are going through the motions if you are seeking emails that are considered ‘junk’ or ‘spam’ so you can quickly and efficiently get your inbox closer and closer to zero. Emails that seem worthy of an immediate response remain unread or get quickly flagged (aka I don’t feel like dealing with this right now, I’ll go back to it later). Ever catch yourself avoiding emails because they seem too long, too unfamiliar, or too new? Well, that’s going through the motions.
Seeking more is giving a little more information than is actually requested in a response. Seeking more is proactively reaching out via email to get information, knowledge, ideas, or sign-ups. Seeking more is sending more emails so you can collect feedback from a large group of people. More leads to opportunity. More sets you a part. More leads to better. More is what I expect of more (people, companies, schools, parents, and kids).
We need less people going through the motions, we need more people seeking to do more. More good. More better. More quality work that makes a difference.
